The Sandown Elex Show is always the premier event of the year. Its location takes in a huge catchment area and this was evident on both days with the Sandown Park car parks hitting capacity by late morning both days.
Arriving at the main entrance the queues were moving fast and there was definitely a lively atmosphere about the place, something which most trade shows sadly lack these days. Elex seems to have captured the imagination of the UK’s electricians with all the shows around the UK being well attended but Sandown is the big one!
This year saw Dymo launching their new XTL range, of industrial label printers. The XTL 500 offers a large label format up to 54mm in height which is a first for the Dymo brand and opens up many opportunities that have been limited in the past by printers using the narrower tapes. Despite being located in the Toolfair part of the show, the Dymo team were being kept busy demonstrating the new product range to an enthusiastic crowd. Money was changing hands and it was great to see customers walking away with the new XTL printers.
The Brother UK team with the P-Touch label printers were also showing their new style exhibition stand for the first time at Sandown Elex. The slick layout of the stand and the rolling video demo’s of the now infamous PT-E550WVP on the big screens were pulling in the customers, many of which are already users of P-Touch but were still keen to see the range. P-touch has become the de-facto labelling solution for the electrical industry and that’s now.
We spoke to Mike Kelly from Brother UK and he said “The ELEX show at Sandown Park continues to be an important event for Brother. It provides the perfect opportunity to interact with our customers. Previous feedback from this show has had a direct impact on product development and influenced our marketing campaigns. The show has a real buzz about it and sales taken off on the stand over the two days provided the icing on the cake.”
The Elex shows for 2016 kicks off on the 3rd / 4th March with the first show of the year in Manchester.