Caution: metaphors ahead.
BarTender vs LabelDirect
To compare these two brands of software is like comparing the M14 sports car made by the small British car manufacturer, Noble, to a BMW M5. They both the do same job but in a slightly different way. Both cars will get you from A-B but one will be more comfortable, have more gadgets, have more of a presence on the road and perform slightly better, while the other is cheaper and British.
The software side-by-side has very much the same sort of aura about it. One is full of many advanced features, is easier to use, has a nicer user interface, while the other is more of an entry level product.
Now allow me to elaborate on what I’m trying to say here.